I was happy about the gender of people that analysed the questionnaire because there were an even amount of people from each gender answering the questionnaire.
The age of people however had much more of a difference between people answer the questionnaire because the 83% of people that answered the questionnaire was aged 16-21, 17% of people were 22+ and 0% were aged 11-15.
The ethnicity of people however were much more spread however there were the majority of white British people filling out the questionnaire.
The next questions that I asked in the questionnaire were about general things like people favourite genre of music. The results came back quiet useful because I had a range of answers from people who liked different types of music. 42% of people like preferred hip hop and 25% of people preferred Rock and since thats the genre that I am going it was good for me to be able to see what Rock music fans like to see in their video's.
In today's world technology has become so advanced there are thousands of ways people consume music, it used to be just through Cd but since the internet was invented and sites like youtube and i tunes came about that quickly changed. So the next question I asked was 'How do you consume your music'. I was not surprised to see that the majority of people Consume their music through youtube since that is today most popular way of getting to listen to music because of the amount of songs that are on youtube. 17% of people listen to radio and 8% of people either buy from a shop or buy from I tunes.
Since Im making a music video I thought it was relevant to ask people if they think that a music video can change their mind on weather they like a song or not. 75% of people Said that they think that a music video can change their mind on weather they like a music video or not. One of the answers i thought was very useful as to why this is the case was:
'"If the video is dynamic, fun, interesting. If it challenges stereotypes (e.g. hip hop videos often portray women as objects, and this does not challenge stereotypes) if it represents the feel of the music video well.
If it is well filmed and clever. Makes you stop and think (like The Unit video London Riots)"'
I though this was a very insightful answer to the question very detailed and I will definately take this is into account when making my music video because I agree with everything that the person has said in this music video. Especially since i have seen 'The Unit - London Riot' music video and I can tell what they mean.
Since I am doing rock I though I should ask a rock specific question, so I asked a simple question 'Do you listen to rock music'. I had a 50/50 response to the question, and then I asked what makes people 'What do you like most in your favortie artist or band?'. Most people had good answers to the questions and one person said that they like the persona of the people in the bands.
Since the questionnaire is for my music video's I asked, ' What type of music video people like watch'. 58% of people said that they preferre a mixture of performance and story within the video. I was shocked at this answer because in my opinion I preferre a story line in a video because you get the mixture of good music and also a short film which is more likely to reduce viewer fatigue. 33% of people said that they preferre a video with just a story line in it and 8% of people said that they preferre a traditonal artist performing to the camera and 0% of people prerrer like other types of music video's. As you can see video's with storylines are very popular and I am likely to use a video with both shots of the band and a story within the video as well.
The next question that I decied to ask people was ' What do they expect to see in a Rock music video?'. I got some in sightful answers from some of the people watching the questionnaire, and some of the conventions of a Rock music video, like 'Dark gothic colours', and I am likely to inclde some of these things in my music video.
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